Footballers are known for their chiselled physiques, muscular builds, and, of course, their performances on the pitch. Off the field, many are carving out lucrative careers in fashion, particularly by modeling underwear for some of the world’s most prestigious brands.
With their status as elite athletes, they effortlessly blend power and presence, proving they can shine in both sport and fashion. From football legends to rising stars, here’s a closer look at 8 players who’ve posed for top underwear brands, showcasing their unique combination of athleticism and style.
Here Are 8 Footballers Who Have Modelled for Top Underwear Brands
1. Cristiano Ronaldo – CR7 Line, Armani
Cristiano Ronaldo has undoubtedly built an empire around his name, with his CR7 brand being a prime example of his commercial success. But it’s not just the football pitch that made him a global icon; it’s also his modeling work, particularly in the underwear industry. His CR7 line, which includes everything from shoes to jeans to boxers, has earned him millions.
The Portuguese superstar has frequently appeared in advertising campaigns, showing off his perfectly sculpted body in his brand's briefs. In addition to his line, Ronaldo has modeled for other major fashion houses, including the iconic Armani.
Premier League's Most Expensive Portuguese Footballers.
His sultry black-and-white photo shoots for the brand had fans swooning, confirming his place as a style icon beyond the footballing scenes. His willingness to bare it all for these shoots has certainly paid off and contributed to his massive wealth off the pitch.
2. Kyle Walker – Boss
The England and Man City defender, Kyle Walker, now on loan at AC Milan, is the latest footballer to join the growing list of athletes endorsing top underwear brands. In 2025, Walker, recognised for his imposing physicality and speedy runs, is making waves with his style.
He recently signed a lucrative deal with Boss, a high-end German fashion brand. The partnership promises to deliver a mix of elegance and athleticism, with Walker featuring in ads for the underwear line.
His deal is reportedly worth six figures, proving how influential footballers can be in the premium fashion industry. Walker joins a long line of top athletes who’ve become faces of big-name brands, cementing his status as not just a football star but a fashion-forward celebrity.
3. Trent Alexander-Arnold – Calvin Klein, Guess Jeans
Trent Alexander-Arnold’s rise in football has been just as meteoric as his success in fashion. The Liverpool right-back is known for his deadly crosses and defensive capabilities, but it’s his physique that’s also earned him a place in the high-end fashion industry.
In 2022, he made waves by modeling for Calvin Klein ahead of the World Cup, showing off his ripped physique in tight boxer briefs. The campaign went viral, with Trent looking effortlessly stylish as it added another dimension to his already impressive career.
This exposure opened the door for him to become the face of Guess Jeans the following summer, further proving that Alexander-Arnold is a force to be reckoned with in and out of play.
His "Calvins or Nothing" campaign, which saw him staring into the camera while sporting Calvin Klein underwear, showed his growing influence in the designer fashion scene.
4. David Beckham – Armani, H&M, Boss
When it comes to footballers modeling for underwear brands, David Beckham reigns supreme. Few have achieved the level of success he has in football and fashion, and his iconic underwear ads are a big part of his legacy.
Beckham’s partnership with Armani back in 2007 saw him pose in nothing but his underwear, causing a frenzy among fans and setting a new standard for male modeling. He was reportedly paid £20 million for a three-year deal, proving how lucrative the industry can be for footballers.
Beckham didn’t stop there.
In 2012, he teamed up with H&M to launch his bodywear collection, which was a massive success, earning him millions. Most recently, he’s appeared for Boss again, showing off the brand’s latest collection in a set of sleek, black-and-white photos. Beckham's work in the underwear sector is a testament to his enduring appeal as a former footballer and a global style icon.
5. Jude Bellingham – Skims
Jude Bellingham, one of the brightest young talents in football, made headlines last year when he starred in an underwear campaign for Skims, the shapewear and clothing brand co-founded by Kim Kardashian. While excelling on the pitch, Bellingham also knows how to capture attention in front of the camera.
The campaign, which was launched to promote the men’s range of Skims underwear, saw Bellingham juggling a football while modeling a variety of stylish undergarments. This ad campaign was a bold move for the young English midfielder, as it marked his first major foray into the premium fashion industry.
His partnership with Skims, a brand built around body positivity and inclusivity, reflects his growing stature as a footballer but as a style influencer with the potential to reach new audiences.
6. Son Heung-min – Calvin Klein, Burberry
Son Heung-min is not just South Korea’s most famous footballer—he’s also one of the most stylish. In 2022, the Tottenham star became the face of Calvin Klein in his home country, South Korea.
Son’s dedication to fitness and his rock-solid physique made him a natural fit for the brand, and his photoshoots displaying his six-pack abs garnered widespread attention.
But Son didn’t stop there—he’s also a global ambassador for Burberry, one of the most well-respected luxury brands in the world. His contract with Calvin Klein reflects his growing global influence, and his Burberry role further solidifies his place in the realm of luxury fashion.
7. Zlatan Ibrahimović – His Own Brand - A-Z
Zlatan Ibrahimović may have retired from football, but his confidence and entrepreneurial spirit continue to shine through in his fashion ventures. The Swedish legend launched his underwear brand, showcasing his larger-than-life personality with a campaign featuring stylish black-and-white photoshoots and playful social media ads.
In one memorable moment, Zlatan humorously suggested selling his pre-worn underwear for extra cash, embodying the bold, unapologetic character he’s known for.
Though his A-Z clothing brand faced challenges, Zlatan’s presence in the fashion industry remains notable. With an admirable net worth, his entrepreneurial spirit and personal brand are just as impressive as his footballing abilities.
8. Freddie Ljungberg – Calvin Klein
Freddie Ljungberg, the former Arsenal star, is remembered for his attacking flair on the pitch, but his off-field style was equally impressive. In the early 2000s, Ljungberg became the face of Calvin Klein, marking a turning point for footballers modeling underwear.
His billboard campaigns, which featured the Swedish midfielder in nothing but his underwear, helped pave the way for other footballers to follow in his footsteps.
Ljungberg’s work with Calvin Klein was so iconic that many in the US were unaware of his football career, simply recognising him as the "Calvin Klein guy."
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