Frank Lampard explains how he and Petr Cech sell the Chelsea dream to players.

Frank Lampard [Getty]

Manager Frank Lampard and Petr Cech put in a lot of effort to sell the Chelsea dream to players this summer. The west London club have spent more than £200m revamping their squad, and Lampard confirmed that he had to state his 'best case' to every new recruit which was vital to securing their signature at Stamford Bridge. Chelsea have sealed the services of Germany striker Timo Werner, Hakim Ziyech, and Kai Havertz. Brazil defender Thiago Silva, Ben Chilwell, and the highly-rated Malang Sarr have also joined the Blues in this transfer window. Lampard, however, admits he and Cech played a part in pushing those deals over the line this summer. "You understand when it is the competition with the likes of Liverpool and Manchester City that you need to state your best case to the player," said Lampard. "I think having been that player at one point, the idea as a manager is to try and sell the club and how I want to move forward "Petr (Cech) in his role does the same and I do that to the best of my ability when I speak to players."

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