Atletico Madrid has managed a significant summer spending spree despite seemingly limited incoming transfer revenue. If media reports are accurate, they have made high-profile acquisitions, including Julian Alvarez, Conor Gallagher, Robin Le Normand, and Alexander Sorloth.
With only £18 million coming in from player sales, their spending might appear excessive. However, previous transfer windows brought in £88 million from player sales, while they spent £46.3 million on new signings.
Additionally, Atletico earned £312 million in revenue for the 2022-23 season and will receive £91 million from LaLiga TV rights and £9.1 million from the Champions League, supporting their substantial summer investments.
While many wonder how Atleti has been able to sustain such ambitious spending, it is clear that a combination of past revenue, strategic planning, and ongoing income streams enables them to remain a major player in the transfer market.
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