Football isn’t just about what happens on the pitch—it’s a global spectacle, and clubs extend their reach beyond the stadium through social media. Fans from every corner of the world engage with their favourite teams through Facebook, Instagram, X (formerly Twitter), and TikTok, forming massive online communities.
So, which British clubs dominate the social media landscape? Based on follower counts as of March 25, 2025, here’s the definitive top 10 list.
Below Are The Top 10 British Football Clubs by Social Media Following 2025
10. Newcastle United – 15.3M Followers
The sleeping giant is waking up!
Newcastle United’s meteoric rise under new ownership has reignited their global fanbase. Once underdogs, they returned to the Champions League for a season and are now contending for a top-four finish. Their EFL Cup triumph in March 2025 under Eddie Howe, along with major squad investments, has further boosted their visibility.
While their social media following is still growing compared to the traditional "Big Six," their engagement rates—especially on TikTok (4.8M followers)—are soaring. The Toon Army’s passionate support in St. James’ Park and online proves that Newcastle is becoming a force to be reckoned with.
9. Aston Villa – 17.5M Followers
A historic club with a modern digital presence!
Aston Villa might not always grab headlines like their more decorated rivals, but their rich history and recent return to Europe under Unai Emery has helped them maintain a dedicated online following.
With 6.6M followers on Facebook, they have a strong traditional fanbase, but it’s their increasing TikTok engagement (4.3M followers) that shows how they’re connecting with a younger audience.
As Villa continue their steady climb in the Premier League and European competitions, expect their social media numbers to grow even further.
8. West Ham United – 18M Followers
⚒️ Forever Blowing Bubbles… and gaining followers!
West Ham United’s passionate supporters have always been their backbone, and their first major trophy in decades—the Europa Conference League triumph in 2023 under manager David Moyes—gave them a serious boost in global recognition.
While their total following sits at 18M, TikTok (6.6M followers) has been a key area of growth, where their behind-the-scenes content and fan-driven videos resonate with supporters worldwide.
The Hammers’ presence in European football in recent seasons helped in keeping them relevant, ensuring they remain one of England’s most-followed football clubs.
7. Leicester City – 23.2M Followers
🦊 The underdog story that still inspires!
Leicester City's stunning 2016 Premier League triumph under Claudio Ranieri stands as one of football's greatest fairytales, and its impact is still felt in their social media presence.
Though they don’t have the financial power of the clubs above them, their worldwide appeal has helped them attract 9.4M Facebook followers—more than some of their domestic rivals.
Although they were relegated, made a return, and now find themselves struggling in the relegation zone again, Leicester’s global admiration and strong fan engagement ensure they maintain a respectable online presence.
6. Tottenham Hotspur – 99.8M Followers
Spurs dominate the TikTok game!
Despite not boasting the same trophy haul as some of their competitors, Tottenham Hotspur have positioned itself as a modern, digitally savvy club. The North London club's new stadium has also contributed to this growth.
Their total following just shy of 100M, is heavily influenced by their dominance on TikTok, where they have 38.9M followers—the highest of any British club. From player challenges to matchday reactions, Spurs have found a way to engage a new generation of fans while maintaining strong followings on Facebook (35M) and Instagram (17.1M).
5. Arsenal – 106.3M Followers
The Arteta revolution fuels a digital boom!
Arsenal’s revival under Mikel Arteta has brought them back into the conversation as one of England’s most exciting teams, and their social media numbers reflect this resurgence.
Their 30.2M Instagram followers enjoy high-quality content that captures the club’s vibrant attacking style, behind-the-scenes training clips, and nostalgic throwbacks. Arsenal’s ability to connect with old-school fans and younger audiences makes them one of the most-followed clubs in England, though they still trail behind their biggest London rivals.
4. Chelsea – 143M Followers
A powerhouse on and off the pitch!
Despite Chelsea's recent ownership changes, managerial turbulence and inconsistent performances, the Blues remain a global juggernaut in terms of social media reach. Their 56M Facebook followers prove their strong international fanbase, particularly in Asia and Africa, where their brand has been cultivated for decades.
Instagram (42.5M) and X (26.2M) also keep them among the most engaged clubs in England, ensuring that Chelsea remain a dominant force online, regardless of on-field form.
3. Liverpool – 146.1M Followers
You’ll Never Walk Alone—online or offline!
Liverpool’s history, passionate fanbase, and Jurgen Klopp’s incredible tenure have made them a social media powerhouse.
Their 51M Facebook followers demonstrate their massive global appeal, while their Instagram (46.6M) and X (24.7M) numbers showcase their ability to remain relevant in the modern era.
Whether it’s legendary European nights at Anfield or emotional player farewell posts, Liverpool’s social media presence is fueled by deep storytelling and powerful fan engagement.
2. Manchester City – 158.6M Followers
The kings of modern football marketing!
Manchester City’s dominance under Pep Guardiola hasn’t just been felt on the pitch—it’s revolutionized their branding and global marketing strategy.
Their data-driven, high-tech approach has helped them become the most-followed British club on TikTok (30.6M followers), while their Facebook (54M) and Instagram (56M) numbers ensure they remain a dominant force across all platforms.
City’s trophy-laden era has transformed them into a global giant, and their ever-growing online presence reflects their meteoric rise.
1. Manchester United – 215.8M Followers
The undisputed kings of social media!
Manchester United’s heritage, global appeal, and superstar players past and present have cemented their status as the most-followed British club on social media—by a mile. With 84M Facebook followers alone, their digital presence dwarfs even their closest competitors.
Their legacy of Premier League dominance, iconic players, and worldwide fan culture ensures that their social media engagement remains unmatched, even during tough times on the pitch. United may face challenges on the pitch, but when it comes to their online following, the Red Devils remain in a league of their own.
While Man United still leads British football clubs in social media following, rivals like Man City, Arsenal, and Spurs are closing in. With shifting trends, could a new leader emerge in the coming years?
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