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Sponsored/Guest Post
& Video Content
*Guidelines*

Are you looking to promote your brand, product, or service on our football blog? Sponsored posts are a great way to connect with our passionate football audience while aligning with the content they love.

 

To ensure your sponsored post fits seamlessly with our platform and resonates with our readers, please follow these guidelines:​

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1. Audience and Tone

  • Our readers are football fans, ranging from casual supporters to dedicated enthusiasts.

  • Sponsored posts should provide value to the audience while subtly promoting your brand or product. Avoid overly promotional language.

  • Maintain a conversational, engaging tone consistent with our blog's style.

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2. Content Requirements

  • Relevance: The topic must relate to football, sports, or interests shared by football fans. Examples include football gear, apps, fantasy football tools, betting platforms (where legal), or fan experiences.

  • Value-Driven: Focus on educating, entertaining, or providing actionable insights for the reader, with subtle mentions of your brand.

  • Originality: Posts must be original and not published elsewhere.

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3. Word Count

  • Posts should typically range between 800–1,500 words, depending on the topic.

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4. Formatting Guidelines

  • Use a clear structure: include an introduction, body, and conclusion.

  • Use headings, subheadings, and bullet points to enhance readability.

  • Include hyperlinks to your website or product page, but limit links to 1 per post. Ensure links are relevant and non-spammy.

  • If providing images or media, ensure they are high-quality and copyright-free, with proper credits.

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5. Disclosure

  • As per advertising guidelines, your post will include a disclaimer.

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6. Submission and Review Process

  • Submit your draft as a Word or Google Doc to [insert contact email].

  • Please allow 3 hours, for us to review your post. We may request revisions to ensure the content aligns with our blog’s standards.

  • Once approved, we will notify you of the scheduled publication date, usually within 24 hours.

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7. Editing Rights

  • We reserve the right to make minor edits for grammar, style, or tone. Any significant changes will be discussed with you before publication.

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8. Payment and Fees

  • Sponsored posts are subject to a fee depending on word count, link placement, and publication terms. Contact us for pricing details.

  • Payment must be completed in full before the post goes live.

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9. Promotion

  • Your sponsored post will be promoted across our social media channels and featured on our homepage for a set duration.

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By adhering to these guidelines, your sponsored post will effectively engage our audience and meet your promotional goals. We’re excited to collaborate and help showcase your brand to our football-loving readers!

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Video Content Guidelines

We also welcome video content as part of your sponsored or guest post. If you wish to include a video to complement your written post, please follow these guidelines:

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1. Relevance

  • The video should align with the overall theme of the post and provide added value to the audience. For example, match highlights, player interviews, tactical breakdowns, or product reviews.

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​2. Length

  • Videos should be between 1–5 minutes in length. This is the ideal duration for keeping the audience engaged while delivering concise, high-quality content.

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3. Quality

  • Videos should be of high resolution (1080p or higher) and should be free of watermarks unless they are branded with your own company’s logo.

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4. Embedding

  • Videos should be hosted on platforms like YouTube or Vimeo. Provide the video embed link for us to include it in the post. If you wish to upload directly, please contact us for further arrangements.

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5. Call to Action (CTA)

  • If applicable, include a clear CTA in the video (e.g., a link to your product, service, or website). The CTA should be non-intrusive and relevant to the content of the video.

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6. Audio

  • Ensure that the video’s audio is clear and of good quality. If possible, include captions or subtitles to make the content accessible to a wider audience.

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7. Approval

  • Like the written post, videos will go through a review process. Please allow us 48 hours for approval.​​​

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